Marketing Portfolio
White Paper
Fermented Beet Juice: On-Trend Flavor with Functional Benefits
In this white paper for Florida Food Products, I explored how fermented beet juice taps into major consumer trends around fermentation, clean labels, and reduced sugar. The paper highlights how brands can leverage fermented beet juice to deliver on-trend flavor experiences, support heart health and stamina, and meet growing demand for natural, functional ingredients.
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It outlines key market insights, health research, and practical applications for both CPG brands and foodservice operators, positioning fermented beet juice as a versatile, market-ready solution for today’s health-conscious and adventurous consumers.
Trend Report Summary
Meeting Demand for Function & Flavor in Beverages
In this insights report for Florida Food Products, I analyzed the growing consumer demand for functional beverages that deliver real health benefits without sacrificing flavor. The report explores three fast-growing trends — mental wellbeing, immunity boosting, and clean energy, and highlights the ingredients, formats, and flavors driving innovation in each area.
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I combined consumer data, market research, and product concepts to help brands identify opportunities and develop beverages that meet the modern demand for natural, plant-based, and great-tasting functional drinks. The report positions FFP’s ingredient solutions — from brewed teas and fermented juices to botanical extracts — as key tools for brands looking to stay ahead in the competitive functional beverage space.
Customer Concept Presentation
Innovative Beverage Ideas for Sazerac
In this custom presentation for Sazerac, I worked with our R&D team to develop a range of innovative beverage concepts designed to help the brand tap into growing consumer demand for functional, flavorful, and on-trend drinks.
The concepts spanned multiple high-growth categories — including hard seltzers, ready-to-drink cocktails, and high-proof spirits — and featured unique flavor combinations using FFP’s brewed tea, coffee, botanical, and natural flavor extracts.
Highlights included:
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Vodka-based hard seltzers featuring brewed white and green tea, fresh fruit, and herbal notes.
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Premium canned cocktails combining brewed rooibos, hibiscus, or black tea with gin, tequila, or bourbon.
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A high-proof espresso bourbon concept using brewed coffee and layered natural flavors.
This work showcases my ability to blend consumer insights, ingredient innovation, and market trends to deliver compelling product ideas that help brands stand out and grow in competitive beverage segments.
Commercial & Sales Team Resource
Weekly Plant-Based Market Update
As part of my work supporting our commercial and sales teams, I created this weekly market update to keep the team informed on the fast-moving plant-based sector.
Each update highlights key headlines, new product launches, competitive moves, ingredient trends, market data, and insights into consumer behavior — all curated to help our sales and commercial teams stay ahead of industry shifts and identify new opportunities.
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By delivering timely, relevant information in an easy-to-digest format, this update empowered our teams to have informed customer conversations, spot trends early, and better position our solutions in a rapidly evolving category.
Customer Presentation
Sustainability Progress Update
This presentation was created to update CPG customers on our company’s ongoing progress and commitments in building transparent and sustainable supply chains for palm oil and shea sourcing.
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It outlines our multi-step approach to traceability and transparency, our environmental management initiatives, and our work to uphold human rights and support local communities. The presentation highlights key achievements — like reaching 100% traceability to mill level, conducting technical supplier workshops, and developing landscape-level conservation and fire prevention plans.
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It also communicates our aspirations for full traceability to plantation level, greater smallholder inclusion, and broader collaboration with industry partners, governments, and local communities to drive real, measurable impact.
This work demonstrates my ability to translate complex sustainability progress into a clear, credible story that builds trust and strengthens partnerships with key customers.
White Paper
The Saturated Fat Hypothesis: Fact or Fiction
In this white paper, I collaborated closely with our VP of Innovation, a PhD in fat chemistry, to analyze decades of scientific research challenging the long-held belief that saturated fat directly increases heart disease risk.
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The paper examines how early nutrition policy focused only on LDL cholesterol while ignoring HDL cholesterol’s protective effects, leading to widespread misconceptions. Drawing on major meta-analyses and landmark studies like the Nurses’ Health Study, the paper shows that saturated fat actually raises “good” HDL cholesterol, which offsets any rise in LDL, resulting in a neutral effect on heart disease risk.
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We also compared the fatty acid composition of common fats — highlighting palm oil’s natural balance of saturated and unsaturated fats and its suitability as a healthier alternative to trans fats.
This project demonstrates my ability to collaborate with technical experts to translate complex scientific evidence into clear, credible insights for industry stakeholders and policymakers.
Customer Training Program
PHO Removal 101
When the FDA banned trans fats and partially hydrogenated oils (PHOs), I led a cross-functional team to develop comprehensive “PHO Removal” courses to support our CPG customers through this major industry shift.
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These customer-focused training sessions explained the regulatory changes, the science behind fats and oils, and practical formulation strategies for replacing PHOs without compromising taste, texture, or shelf life. The courses combined technical expertise, regulatory insights, and product development best practices — giving customers the tools they needed to successfully reformulate and stay ahead of compliance deadlines.
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This initiative highlights my ability to lead collaborative teams, translate complex technical information, and deliver high-impact education that builds stronger customer relationships and positions our company as a trusted partner in innovation and compliance.
Customer Training Program - Internal Report
PHO Removal 101 - Recap
The recap highlighted how the “PHO Removal” courses equipped our CPG customers with the technical knowledge and practical solutions they needed to reformulate successfully after the FDA’s ban on trans fats and partially hydrogenated oils. It summarized key content — from regulatory context and formulation strategies to real-world case studies — and reported on customer engagement, feedback, and specific new business closed directly as a result of the training.
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This work illustrates my ability to design impactful programs, measure results, and communicate outcomes clearly to senior leadership — demonstrating the strategic value of customer education in strengthening partnerships and driving revenue growth.
Trade Show Strategy
IFT 2015
As Marketing Manager at IOI Loders Croklaan, I led the strategy and execution of our presence at IFT 2015—the premier food ingredient tradeshow—during a pivotal moment in the industry: the FDA's ban on trans fats and PHOs. Leveraging this regulatory shift, I developed the “No PHO Café” concept to position our brand as a long-standing leader in PHO replacement. We launched the trans-free Durkex™ 500 NT product, hosted over 80 customers on an exclusive cruise, and generated more than 160 qualified leads, including 120 new prospects. Our booth scored well above the show average in independent evaluations, and our campaign secured multiple editorial features and interviews. The show reinforced our leadership in PHO removal and directly contributed to new customer opportunities.
Executive Marketing Update
February 2022
In this update to the Executive Leadership Team, I highlighted how FFP’s marketing organization is driving measurable growth and brand impact. In 2021, we delivered a significant increase in performance across key metrics—lead generation up 87%, social media impressions up over 3,400%, and a 712% year-over-year increase in website contact page visits.
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Looking ahead to 2022, the team is focused on launching a new consolidated brand and value proposition, elevating FFP’s leadership in real brewed tea, herbals, and functional ingredients, and supporting growth of key product lines like VSP and VSF. We emphasized a robust content and advertising pipeline, market research integration, and trade show strategy—including high-impact visibility at RCA and IFT. Cross-channel tactics such as LinkedIn campaigns, editorial partnerships, and refreshed sales collateral are aligned to drive qualified customer engagement and directly support business development goals.
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The overarching objective: increase FFP’s access to customer project opportunities and deliver marketing that translates into revenue growth.
Stakeholder Event
Nuseed Carinata Forum – Jacksonville, FL
I led the planning and execution of the Nuseed Carinata Forum, a strategic event designed to engage global stakeholders across agriculture, energy, transportation, policy, and research. The event showcased how sustainable feedstock cultivation directly supports decarbonization goals and future fuels.
Highlights & Impact:
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Developed the agenda, managed logistics, and coordinated all on-site experiences, including a field tour highlighting regenerative practices and real-world Carinata applications.
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Delivered clear messaging around the importance of traceability, soil health, and integrated land use in scaling sustainable, non-food bioenergy crops.
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Positioned Nuseed as a global leader in climate-smart agriculture and sustainable aviation fuel feedstocks.
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Strengthened cross-sector relationships and generated momentum for new development agreements and collaborative initiatives.
